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Clients

Company Details

Paul Herring and Robert Kelly founded B2B Salesfuel because, after many years working in senior positions, they recognised that very few companies provide a prospecting service to manage businesses sales pipelines. Few companies offer to manage all aspects of your sales pipeline from end to end throughout the customers buying cycle right up to and including new account sign up. Salesfuel has been designed to do just that. They understand what their customers need because they have run successful B2B companies.

Paul Herring originally trained as an Industrial Designer, working on global consumer brands developing and selling into manufacturers, distributors and retailers. He has been appointed as Managing Director and General Manager by the Private Investors to recover the fortunes of businesses involved which included a manufacture of consumer products and a new media agency, tasked with transforming sales and all aspects of operations. He has a Masters Degree in Product Design from The Royal College of Art in London.

Robert Kelly has been Managing Director, CEO and Chairman of a number of domestic and multi-national businesses including Marketing Director Europe and Asia Pacific for Fedex Logistics, Main Board Director of Yorkshire Environmental and MD of 2 of their subsidiaries, Alcontrol Laboratories and Global Environmental, and CEO of Nightfreight where he led the private equity backed MBO and delisting of Nightfreight plc and its subsequent secondary buy-out. He has an MBA from Warwick University.

Client: Admeter

Sector: Telecoms Software

Project: To provide a full sales prospecting service including telesales, email marketing, online product demonstrations, face to face sales presentations, negotiations, order processing and account management. Markets included automotive, property, entertainment and proffessional services.

"Salesfuel quickly gained knowledge of our systems, developed prospect lists, set appointments and delivered face to face presentations and demonstrations. They even coverted sales and conducted negotiations on more complex longer term contracts".

Client: Unitemps

Sector: HR

Project: To build a pipeline of prospects with regular and large volume temporary staffing needs. Sell Unitemps services, gather valuable commercial intelligence for ongoing marketing activities and generate appointments for Managers only where potential was high.

"Leads have been swift, well qualified and have resulted in new clients, from which we have already secured repeat business".